Integrating PR into Your Marketing Efforts with Stephen Karaolis (Pear the Agency)

Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing!  This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands.  He's also a fractional marketing consultant who had a lot to share with host Melissa about: 

• why early stage marketrs should be thinking about investing in PR
•  how PR relates to the other marketing activities you're doing
•  three types of information you should have ready to give to reporters/media relations
• how to train your executives for PR wins
• the way that messaging directly impacts PR success
• how to tie your pitch to Travis Kelce and Taylor Swift (well, not reallky, but you can hear how Stephen did!)

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