60% Of New Podcasters Fear Marketing. And Are New Podcasts Dying Off?

It’s a bit of a data discussion this week, with a few numbers to break down and analyse. Some of this data came via our own sources, whilst others have been the topic of much discussion in the mainstream media recently.

Do Spotify layoffs and new podcasts dropping by 80% since 2020 mean podcasting is on the way out? And why do 60% of new podcasters worry about marketing their shows?

Also mentioned on this episode: The Trailer Park Podcast, how to make a podcast trailer, 43% of new podcasters plan to go solo, how to run a podcast survey, what’s your podcast USP?, Podcast Growth (book), The Podcast Host on YouTube, and The Podcraft Community.