Why Sacrifice Makes Social Better

If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros. 

Full Episode Details  

Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices. 

In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of sameness” by re-evaluating their priorities on social. He shares how he helped transform Ryanair’s content marketing strategy as their Head of Social and gives us three foundations for a successful strategy. 

Michael believes social media is “the biggest pyramid scheme since Tupperware” and in this episode, he tells us why!  

In This Episode: 

• 2:07 - Michael’s time at Ryanair 
• 6:10 - What impacted Michael’s marketing at Ryanair 
• 12:18 - Why social platforms should provide entertainment 
• 15:24 - The benefits of lo-fi and creator content  
• 16:45 - Why social media has become a pyramid scheme 
• 26:51 - Michael’s advice for how to break onto social 
• 35:54 - Why social pros need to challenge themselves and their peers 
• 36:14 - Why social shouldn’t be about quick wins 
• 37:04 - Social will continue to evolve 
• 49:03 - Michael’s last two questions 

Resources 

• Grab your free Social Media Audit Bundle 
• Connect with Michael on LinkedIn 
• Follow Michael on X 
• Follow Michael on Instagram 

Visit SocialPros.com for more insights from your favorite social media marketers.