What can average consumers do to locate their next favorite restaurant?
Jan 15, 2024
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Laiming, Niu Honglin & Xingyu discuss the reliability of rating platforms, the impact of media on restaurant ratings, and the importance of reading actual comments. They compare DMP with Yelp, explore the concept of substantive justice, and emphasize the importance of making practical choices.
Consumers should look beyond star ratings and read actual comments to gain valuable insights into the quality of a restaurant.
Loyalty and word-of-mouth recommendations can help consumers discover hidden gems that may not have high ratings on rating platforms.
Deep dives
Misleading Practices on Restaurant Rating Platforms
Many restaurants engage in the practice of offering free desserts, drinks, or discounts in exchange for positive reviews on rating platforms. This creates a distortion in the ratings and misleads other consumers. Despite knowing the impact on ratings, many people willingly participate in this campaign. However, some consumers are becoming increasingly dissatisfied with highly-rated restaurants, as they feel these ratings are not genuine. They are now seeking out lower-rated restaurants that may offer better quality and value. This reliance on rating platforms has led to a crisis of trust and confidence in the accuracy of these platforms.
Challenges Faced by Rating Platforms
Rating platforms face the challenge of balancing short-term popularity and long-term legitimacy. They initially aim to attract more users and businesses by offering ranking systems and rewards for positive reviews. However, as more people join and provide fake reviews, the platforms risk losing credibility. It becomes difficult to differentiate between genuine and paid reviews. The platforms are in a dilemma as they seek popularity and interactions in the short-term while maintaining trustworthiness in the long-term. Consumers are advised to consider negative reviews as they may provide a more authentic perspective on a restaurant.
Navigating the Rating Platforms and Trusting Reviews
Consumers can adopt strategies to overcome the challenges posed by rating platforms. Looking beyond star ratings and reading actual comments can provide valuable insights into the quality of a restaurant. Some consumers are seeking out 3.5-star restaurants as they believe highly-rated ones may be mediocre. Loyalty and word-of-mouth recommendations can also indicate hidden gems that may not have high ratings. However, it is acknowledged that finding objective truth in food opinions is difficult. Each person has different preferences, and while factors like atmosphere and service matter, good food remains a top priority for many. Ultimately, consumers need to navigate rating platforms thoughtfully to find restaurants that align with their expectations.
Some restaurant-goers complain that they cannot trust rating platforms to provide accurate and reliable assessment, as some mediocre restaurants are apparently much better at playing the games of the platform than cooking up good dishes in the kitchen. What can average consumers do to locate their next favorite restaurant? / Motivational Monday (20:40)! On the show: Laiming, Niu Honglin & Xingyu
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