Is Tribalism Destroying Your Construction Innovation? with James Faulkner, CEO & Founder of SiteMax

Apr 2, 2024

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EPISODE 402: The biggest challenge in construction isn’t technology; it’s changing perceptions. When did you last hear field workers compliment a tech specialist on his latest software? It seldom happens, and it’s hurting the industry one way or another.

In this week’s episode, my co-host Jonathan Marsh and I have the pleasure of interviewing James Faulkner, the CEO and founder of SiteMax.

Started as a special project in 2014, SiteMax is a robust jobsite management software built for construction. From daily reports to safety, timecards, photos, drawings, and more, you can access all these essential tools in one place.

Today, James shares his journey from making vinyl deck holes in his parents’ basement to getting into construction technology.

Learn how SiteMax is bridging the gap between field and office, what tribalism is in construction, its potential impacts on construction innovation, and so much more.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

From vinyl decals to construction tech (02:35)

How James started SiteMax (08:01)

Challenges of bridging the office-field gap (11:49)

What is tribalism in the construction industry? (16:27)

Game-changing features from SiteMax that bridge the tribalism gap (20:25)

How to deal with pushbacks from the field guys (30:47)

What led James to podcasting? (35:22)

Discussing the future of construction technology (40:00)

Advice to the younger generations (50:59)