Iron Culture presented by MASS

Ep 338 – The many eras of evidence-based fitness (ft. Dr. Jim Stoppani)

Jul 30, 2025
In this engaging conversation, Dr. Jim Stoppani, a PhD in exercise physiology and founder of his own supplement line, shares his journey from academia to fitness communication. He reflects on how the fitness industry and science communication have evolved over the years. They delve into the challenges of maintaining integrity in a digital age filled with misinformation, emphasizing the significance of transparent, evidence-based communication. Jim also discusses fostering audience engagement and promoting a positive approach to fitness education, offering a fresh perspective on navigating the changing landscape.
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ANECDOTE

Jim's Path to Fitness Science

  • Jim Stoppani was inspired to study exercise science through muscle magazines and family influence.
  • He transitioned from academia to fitness media to bridge research and practical gym advice.
ADVICE

Simplify Science Communication

  • Simplify scientific content for lay audiences by imagining explaining it to a 16-year-old or your mom.
  • Use simple, common words rather than jargon to ensure clear and engaging communication.
ADVICE

Balance Simplicity and Depth

  • Strike a balance between simplicity and depth to engage novices and knowledgeable listeners alike.
  • Some oversimplification is necessary to make content accessible to the majority of your audience.
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