The Builders Building Products While Running a Growing Agency – Investing in Your Future Without Losing Focus
In this solo episode of The Builders Podcast, host Matt Levenhagen takes us behind the scenes of running a successful web design agency while simultaneously building a suite of WordPress plugins. Matt shares how he balances client demands with product development, turning internal needs into innovative tools for broader market application.
With over six years of experience leading Unified Web Design, Matt reflects on the evolution of WordPress, embracing full-site editing, and navigating industry shifts to stay competitive. Learn how strategic resource management, a growth-focused team, and a passion for building have shaped his journey with Unified Plugins.
If you're a business owner or agency leader contemplating your next big product idea but wondering how to make time for it, this episode offers a blueprint for sustainable innovation without losing focus on your core operations.
Key Takeaways:
- Embracing Industry Changes: Why adopting new WordPress technologies like full-site editing can future-proof your business.
- Balancing Client Work and Internal Innovation: How to allocate team resources effectively and prioritize product building.
- Building with Purpose: The importance of creating tools that enhance both client projects and your internal workflows.
- Skill Development Through Product Creation: How internal projects can help developers grow, resulting in better client outcomes.
- Long-Term Vision: Investing in product development for future success—even when it’s not immediately profitable.
Whether you're scaling your agency or considering building your own digital products, this episode is packed with insights and practical strategies for balancing it all.