Dr. Jiaying Zhao (she/her/hers) is an Associate Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at University of British Columbia (UBC),  Canada Research Chair in Behavioural Sustainability, and UBC Sauder Distinguished Scholar.

She received her PhD in Cognitive Psychology at Princeton University. She uses psychological principles to design behavioral solutions to address financial and environmental sustainability challenges. Specifically, she designs effective behavioral interventions to alleviate poverty, promote actions to mitigate climate change, increase recycling and composting rates, and encourage biodiversity conservation actions.

Sources:

https://jamanetwork.com/journals/jama-health-forum/fullarticle/2814253#:~:text=The%20recognition%20of%20climate%20change,of%20US%20greenhouse%20gas%20emissions.

https://www.umanitoba.ca/media/Simpson_Mason_Godwin_2017.pdf

Dr. Zhao lab: https://zhaolab.psych.ubc.ca/

TED TALK: https://www.ted.com/talks/jiaying_zhao_how_to_feng_shui_your_fridge_and_other_happy_climate_hacks