Agents of Nonprofit Tech, Trends, and Donor Loyalty with Mike Johnston
In this episode of Agents of Nonprofit, host Alexander Lapa interviews Mike Johnston, a seasoned expert in the nonprofit sector, as they delve into the world of innovation and fundraising. Join them as they explore the transformative power of technology and its impact on nonprofit organizations, sharing insights on best practices, overcoming challenges, and personalizing donor experiences. Discover how to leverage the latest trends in fundraising to make a lasting difference and foster donor loyalty.
As they discuss the challenges nonprofits face when adopting technology, Mike emphasizes the need for accessible and user-friendly platforms. The conversation expands to explore the concept of omnichannel marketing, highlighting its effectiveness in increasing engagement and donations. They further delve into strategies for donor loyalty, emphasizing the power of personalized communication and the potential of technology to enhance donor experiences
Topics We Cover:
- Mike's journey in the nonprofit sector and the passion that drives him.
- The transition from direct mail to digital fundraising and the role of technology.
- The democratization of technology and its impact on nonprofits.
- Exploring the rise of artificial intelligence (AI) and large language models in fundraising.
- Overcoming the fear and hesitation around technology in the nonprofit sector.
- The need for affordable IT and technology experts in nonprofit organizations.
- Understanding the concept of omnichannel marketing and its effectiveness.
- Studies on the positive impact of combining channels in fundraising efforts.
- Balancing donor loyalty and acquiring new donors based on organizational priorities.
- Harnessing technology and design thinking to create personalized donor experiences and improve loyalty.
To Learn More and Connect with Mike:
LinkedIn
HJC Website
Digital Outlook Report
Links Mentioned:
Mapping
Food Bank Trends
Direct Mail