Chipotle is slowly cementing its place as an institution in the food landscape, and this is in large part due to its incredible marketing efforts. From their NBA final ‘freeting’ to their involvement at the National Spelling Bee, the company is making huge strides in entrenching themselves into popular culture. Leading the marketing charge is our guest today, Chris Brandt, who has been CMO for 18 months. Before this, he held CMO roles at Taco Bell and Bloomin’ Brands, along with senior positions at Coca Cola and General Mills. In this episode, Chris sheds some light on what working at Chipotle has been like. When he started at the company, they were in the midst of a food safety crisis. While he worked with PR on damage control, he also spotted an opportunity to share how real everything at Chipotle was.
Clicks 2 Bricks