Interview with Alexander Billington - Growth Frameworks From A Former Soccer Player - Episode #71

Alex is a former professional soccer player turned growth marketer and now works as a community growth manager at Funnel, a marketing data platform with over 1500 customers including Adidas, Samsung, and Havas. Prior to Funnel, Alex worked agency-side at Brainlabs building cross-channel digital growth strategies for brands such as Digicel & MARS.

Questions and topics covered:

• The story on how he became a Growth Marketer.
• Why did he join Funnel.io?
• What are some of the weekly and monthly challenges Funnel’s marketing team faces?
• What is his approach for testing several different marketing channels?
• What are some go-to mental frameworks that he uses to help him develop and refine his marketing strategies?
• What are some of Alexander’s marketing resources that he can’t live without?
• Alexander’s list of favorite MarTech tools.
• Characteristics he likes to see in job candidates.

You can connect with Alexander on:

LinkedIn - https://www.linkedin.com/in/alexander-ross-billington-0a2a1090/

Youtube - https://www.youtube.com/channel/UCVuHcUzOvfuIelublasK1Hw

Resources mentioned:

“How to Build an A/B testing Framework – Our VICE Framework Revealed” - https://mcgaw.io/blog/how-to-build-an-a-b-testing-framework-our-vice-framework-revealed/

The Knowledge Project hosted by Shane Parrish - https://fs.blog/knowledge-project-podcast/

The Digital Marketing Podcast by Target Internet - https://www.targetinternet.com/digital-marketing-podcasts/