Design Your Life with Vince Frost Designing a sustainable fashion brand with Bassike Founders Deborah Sams & Mary Lou Ryan
In the seventh instalment of the exclusive Australian Made series, Vince chats with Deborah Sams and Mary Lou Ryan the co-founders of Bassike. At a time of so much uncertainty in the world, the Australian Made series focuses on brilliant people here in Australia, celebrating designing and making local.
Starting out in a run-down beach shack in Sydney’s Palm Beach, the duo have grown the mindful fashion house into internationally acclaimed business. From the get-go their vision was to create luxurious and wearable everyday pieces with a commitment to sustainable manufacturing.
We decided to record each interview separately so that we could get a clearer understanding of their differing perspectives on running the business, as well as explore their varied roles, responsibilities and ultimately how they make it all work.
In Part one Vince chats with Deborah Sam’s about how the business began, how they have successfully maintained their values and remained on brand over the last 14 years.
In part two Vince speaks to Mary Lou, Bassike’s director of supply chain and sustainability about the business’ eco-friendly practices, some important tips on starting a brand and why it’s so important to take a step back and appreciate what you have achieved.
Enjoy!
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