In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy.

Ruth talks about:

Teaching a course about using data to manage the customer base of a firm like a financial asset
The trend of more conservative buying behavior in B2B marketing
Executing account-based marketing within sales and marketing environments

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy