Contractor Growth Network #134: Delayed Vs. Instant Gratification
Fitness, money, and marketing, what do they have in common? Instant gratification is impossible! Contractors who hate marketing go in with the mindset that instant gratification is possible, and because of that they burn out and quit doing what they need to do to get that delayed gratification. Today, Logan and Alex are going to tell you why you should put time and effort into your marketing even though it doesn’t change your business instantly. Just like when planting a tree, the best time to start marketing was 20 years ago, but the next best time is right now!
In this episode, we talk about…
- The reason that people don’t put aside small amounts
- What happens when we hit that threshold where progress slows
- Quarantine doesn’t mean you should slow down your content production
- Where a lot of people go wrong with their marketing
- Biggest objections that people have when it comes to marketing
- Marketing is the combination of lead generation and building your brand
- Understand the micro-metrics that marketing is measured by
- What starts as a habit can turn into incredible growth over a long time
- How to get started on your marketing journey right now
- Have a clear goal so you can narrow down the correct marketing services
- Focus on what you can control and forget about what you can’t
Links to resources:
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