Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money.

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Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead

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I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low.

I also call out the common targeting traps that drive ad costs up, like choosing random celebrity interests or ignoring your ad creative, and show you what to focus on instead if you want leads that actually convert.

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‍‍Watch this episode on YouTube!

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