Restaurant Unstoppable with Eric Cacciatore 686: Dave Hirschkop on Launching Your Retail Product
Upon graduating college Dave Hirschkop opened Burrito Madness in College Park, MD. As a way to deal with unruly drunks, Dave created a hot sauce. Before long that hot sauce became Dave's main focus, and Dave's Insanity Sauce was born.
Today Dave owns a website and business called Dave's Gourmet where they sell Dave's Insanity Hot Sauce, pasta sauce, overnight oats and much more.
In Today's episode, Dave shares how he spun a gourmet food business out of his restaurant and what advice he has for other restaurants looking to launch their products into stores and online retail.
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"Your attitude determines your altitude."
-Tony Robbins
In this episode with David Hirschkop we discuss:- Creating something truly memorable, unique, and great.
- If it's not exceptional with your first rendition, keep trying.
- Starting where you can and slowly scaling as you can.
- Scaling with concentric circles.
- Regarding retail, focus on instore velocity a.k.a. how fast a product is selling in one store before you look to scale to multiple stores.
- Understanding that you're not going to be good at everything, so be the best at what you're already good at.
- Considering how well your product ships.
- Understanding the power of "why".
- Considering the supply chain.
- Needing conviction.
- Creating an experience at every touching point.
- Running surveys.
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Huge thanks to Dave Hirschkop for joining me for another awesome episode. Until next time!
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