742 | SEO News from the EDGE | Week of 1.20.2025

Jan 30, 2025

45:57

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Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the EDGE! We dissect the latest in SEO news from key stories and insight over the last few weeks, punctuated by a sharp decline in HubSpot’s SEO traffic.

We explore how LLMs like ChatGPT and Google Gemini are rewriting the rules of search and reshaping zero-click results. Also, Cindy spills her insights on the massive 73% SEO traffic dip at HubSpot, scrutinizing the potential thin content and lack of topical authority as probable culprits.

News from the EDGE:

[00:02:43] Is Your Brand Prepared for what LLMs are doing to Search?

[00:12:17] What is happening to HubSpot with their SEO traffic??

[00:17:31] EDGE of the Web Title Sponsor: Site Strategics

SEO News from the EDGE:

[00:18:40] Yahoo Search Testing AI Chat Feature

[00:21:18] Google's Page Annotation Opt-Out Form

[00:25:20] Google Drops Breadcrumbs From Mobile Search Result Snippets

[00:27:15] Google AI Overviews Now In Circle To Search

[00:30:08] EDGE of the Web Sponsor: InLinks

[00:30:52] Google Ads PMax Category Report Displaying "Private Search Term"

[00:36:13] Google Breakup Likely Off The Table Under Trump