The Goats of Growth From Start Up To Scale Up: The Core Marketing Fundamentals Needed In Both with Michaela Dempsey
On today's episode of The Goats of Growth, I have Michaela Dempsey, Chief Marketing Officer at Levelpath, an AI-powered procurement platform, to explore the concept of “delightful procurement” and how AI is transforming the procurement process.
Michaela dives into how AI can streamline procurement and marketing, boosting efficiency and enhancing the user experience. She also shares her views on the essentials of marketing fundamentals, the impact of LinkedIn in B2B growth, and why balancing short-term wins with long-term strategy is key.
Tune in to discover Michaela's insights on:
Delightful Procurement: How AI can make procurement processes smoother and more enjoyable for users.
Retargeting and Visibility: The power of retargeting ads in boosting brand awareness.
Facing Challenges with Confidence: The importance of confidence and resilience in marketing leadership.
Iteration in Marketing: Balancing data-driven insights with gut instincts for effective decision-making.
Long-Term Vision and Sales Alignment: Why aligning marketing and sales with a clear vision drives growth.
Join us for this episode packed with actionable advice on AI, marketing strategy, and leadership from a top industry CMO!
Chapters
00:00 Introduction to Levelpath and Michaela Dempsey. 06:10 The Role of AI in Procurement and Marketing. 11:51 Core Fundamentals of Marketing and Customer Care. 18:13 The Power of Retargeting and Long-Term Strategies. 35:26 Facing Challenges with Confidence. 42:57 The Importance of Iteration in Marketing. 48:21 Motivation and Goals in Marketing Leadership. 55:56 Personal Passions and Work-Life Balance.