Co-hosts Klaudia Tirico and Kelly Lindenau play back a noteworthy tape from #B2BMX: Next-Level ABM starring Rob Griffin and Thad Kahlow! The pair from Business Online discuss the three pillars that are essential for driving advanced ABM: Expertise, empathy and bold action. They explained how marketers tend to get lost in the complexities of ABM and data, so alignment is key to developing an overall successful program.

Griffin and Kahlow teach marketers how to navigate through the endless amounts of data, intent signals and technologies so they can understand key areas of prioritization. Tune into this episode to learn more about advancing your ABM by asking:

Is my ABM program helping accelerate pipeline?
Is my ABM program helping close revenue from an account perspective?

If the answer is no to these two questions… it’s time to re-evaluate your ABM program!

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