TechCrunch Startup News Automattic acquires relationship manager Clay to add an identity layer to online tools
Jun 16, 2025
Automattic has made a strategic move by acquiring Clay, a relationship management app designed to enhance how users organize contacts. The app's unique features aim to integrate social media seamlessly. Founders of Clay express excitement about joining Automattic and share a vision for advancing open source technologies. This acquisition reflects a growing emphasis on communication tools in the digital landscape.
AI Snips
Chapters
Transcript
Episode notes
Clay: A Smart Personal CRM
- Clay is a personal CRM that organizes contacts and updates by integrating data from LinkedIn, Facebook, WhatsApp, X, calendars, and address books.
- It enhances relationship management by tracking job changes, bios, social posts, and letting users add personalized notes and engagement timelines.
Clay's AI Assistant Nexus
- Clay added an AI assistant called Nexus that answers network-related questions and integrates with daily workflows.
- The AI enhances user ability to connect and leverage their relationships in meaningful ways.
Founders Join Automattic's Other Bets
- Clay's founders and small team joined Automattic's Other Bets division to continue evolving the app.
- They value the longevity of the product beyond being absorbed and discontinued by the acquirer.