Spotify reshapes podcasting landscape with acquisitions of Gimlet Media and Anchor.
Kimberlite's direct monetization model paves the way for sustainable podcast content funding and creator engagement.
Deep dives
Virtual Meet Up and Q&A Session Announcement
Acquired announces a worldwide virtual meet up to celebrate reaching one million downloads. The event will feature a Q&A session on Zoom with participants able to submit questions via a Slack bot. Acquired also hints at discussing recent acquisitions like Spotfy's acquisition of Gimlet and Anchor.
Spotfy's Game-Changing Podcast Acquisitions
Spotfy's acquisitions of Gimlet Media and Anchor have reshaped the podcasting landscape. This move, coupled with plans to invest further in podcast acquisitions, has added significant value to the industry. Spotfy's business model differs from others, aiming to drive subscriber growth by offering compelling content, potentially revolutionizing the podcasting business model.
Creator-Centric Monetization and Quality Content Surge
The emergence of viable business models such as Kimberlite's direct monetization presents a new era for creators to fund quality content and engage with their audience effectively. This innovation enables creators of all sizes to monetize their podcasts in a sustainable manner, leading to a surge in content quality across the podcasting space.
Podcasting's Golden Age and Future Perspectives
Podcasting is entering a golden age akin to the 'Golden Age of Radio,' with increasing listenership and robust business models. While Spotfy drives growth, the industry is expected to remain diverse with other players entering the arena. The future promises continued fragmentation and growth in content quality, setting the stage for an exciting era in podcasting.
We continue to experiment on Acquired, this time with a quick-take on Spotify’s bombshell dual-acquisition of Anchor and Gimlet Media. While we may give these deals the full Acquired treatment in the future, we wanted to share our quick thoughts with you all sooner rather than later while the Acquired research department (aka Ben & David’s free time) works through the current episode backlog. Let us know if you like this format and we’ll do more in the future!