Acquired

Spotify + Gimlet/Anchor Quick Take + Worldwide Meetup Details!

Feb 19, 2019
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Spotify's Acquisition Strategy

  • Spotify's acquisition of Gimlet Media, a podcast content company, is driven by a unique business model.
  • Their focus is on increasing paid subscribers, not maximizing ad revenue like other podcast platforms.
INSIGHT

Podcast vs. Music Model

  • Spotify's podcast model could be more lucrative than their music model.
  • Unlike with music labels, Spotify can own or license podcasts, paying upfront and keeping all subsequent revenue.
INSIGHT

Anchor's True Value

  • Anchor's value lies in its ease of podcast creation and data on emerging podcasts, not its technology.
  • This data is crucial for Spotify's content acquisition strategy.
Get the Snipd Podcast app to discover more snips from this episode
Get the app