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Morning Brew Daily
Mickey Mouse is Now Public Domain & NYT Sues Microsoft and OpenAI for Billions
Jan 2, 2024
26:13
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Discussion on the public domain status of Mickey Mouse and its implications for Disney. The New York Times sues Microsoft and OpenAI for billions. Stock market predictions and the rise of Bitcoin. New laws impacting everyday people including EV tax credits and minimum wage increases. The Seinfeld Law in New Jersey and the viral success of the PopTart Bowl.
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Quick takeaways
- The ritualistic sacrifice of a life-sized PopTart mascot during the PopTart Bowl generated $12.1 million in brand value, showcasing the marketing success of the event.
- After 95 years, Mickey Mouse and other copyrighted works published in 1928 have entered the public domain, sparking discussions about the balance between preserving historical works and spurring creativity.
Deep dives
PopTart Bowl Generates Buzz and Brand Value
The PopTart Bowl, a college football bowl game sponsored by Kellogg's PopTart brand, made headlines with its ritualistic sacrifice of a life-sized PopTart mascot. The event generated nearly $12.1 million in brand value for PopTart, far exceeding the $2 million sponsorship cost. The viral nature of the event, including the transformation of the mascot into a real edible PopTart, sparked widespread online conversation and memes, showcasing the marketing success of the event.
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