How will NBC’s Peacock keep up the momentum from a buzzy summer of Olympic glory and Love Island drama? Peacock President Kelly Campbell joins Rapid Response host Bob Safian to share her strategy for the streaming wars, the role of NFL games and other live sports, and the interplay between NBC's plans and Peacock's future. From Gen Z viewing habits to Emmy nominations, Campbell lays out a vision so expansive that it might remind you of a cable TV bundle.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

Watch this episode on YouTube: https://www.youtube.com/watch?v=1OprTnKaRXE

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