“Values-based” is a great SEO keyword, isn’t it? It can be so much more than that, though.

If values drive your agency to the point of shaping your entire business model, you might be ready for B Corp certification.

In this episode, I interview Ben Herman, President and Co-Founder at Mad Fish Digital, about values-based businesses.

What we talked about:

- Becoming a B Corporation

- The certification process & whether it affects your profits

- How to keep a focus on culture

- Where to start on promoting employee engagement and agency culture

Check out these resources we mentioned during the podcast:

- The B Corp certification website

- Scaling Up by Verne Harnish

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

60: What Being a “Values-Based” Agency Really Means