Breaking Through in Cybersecurity Marketing The Journey of 'Cyber for Builders' with Ross Haleliuk.
The author of the viral cyber bestseller Cyber for Builders joins us today! If you ever wanted to write a book, but couldn’t overcome time constraints, procrastination, or even resources, then this episode is tailor-made just for you. Meet Ross Haleliuk, Best Selling Author of Cyber for Builders, Head of Product at LimaCharlie, and Angel/Syndicate Co-Lead plus Blogger at Venture in Security. Ross started to write Cyber for Builders during the weekend and in his free time, inspired by a big gap he noticed in cybersecurity business advice. His story on today’s episode and the book itself aren't just a reflection of the challenges of starting a cybersecurity business, but also how writing can fill gaps and share crucial insights with others.
Key Episode Highlights:
- [01:26] Ross Haleliuk’s Journey and inspiration for Writing his Book:
- Ross highlights the lack of resources on the business aspects of cybersecurity and his desire to fill this gap by providing a comprehensive guide to navigating the cybersecurity industry's complexities.
- [03:38] Challenges Faced by Cybersecurity Founders and Some Advice:
- Advice for cybersecurity founders and marketers and the importance of understanding the business side, including fundraising, go-to-market strategies, and customer focus, beyond just product development.
- [06:04] The Importance of Collaboration and Building a Team:
- “It's quite rare to see a solo founder succeed,”
- Ross advises against going solo and shares the challenges/pressures faced by solo founders in the industry. He also shares the benefits of having a partner when you are starting a new company.
*You can join The Society if you are interested in community or finding a partner for your future ventures/career 😉
- [08:40] Taking a First Principles Approach to Marketing:
- This approach emphasizes starting from the basics: understanding customer needs, behaviors, and preferences to guide marketing and positioning of security solutions.
- [15:03] Ross's Book Writing Process and Advice for Aspiring Authors:
- Ross shares how he used his blog posts and dedicated 8 to 12 hours each weekend to write. He advises future writers to grow their audience by regularly blogging, being active on social media, and speaking in public.
Reach out to Ross on LinkedIn.
Get your copy of Cyber for Builders on Amazon.
Be sure also to follow our hosts on LinkedIn:
Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter.