Increasing engagement in learning with Bianca Baumann - No. 74

In this interview, Bianca Baumann talks about how marketers design engaging experiences and what L&D can learn from these strategies.

She summarises the key strategies as being:

• focusing on emotional impact
• communicating visually
• engaging writing

The interview explores each of these strategies in more depth.

Useful links on marketing and learning

• Find out more about Bianca
• Download Bianca Baumann’s Little Black Book of Marketing and L&D
• The two sites Bianca suggests as a way to learn more about marketing are Content Marketing Institute and MarketingProfs