Beyond The Systems Podcast | Business Systems & Growth Strategies For Your Online Business Building a True Freedom Business: Why Sometimes You Need to Blow Everything Up to Level Up with Lena Sesardic [Ep 67]
Feb 25, 2025
Lena Sesardic, a business and life mentor, guides women entrepreneurs to embrace their authentic voices. In this conversation, she candidly shares her journey from tech product manager to online entrepreneur, emphasizing the messy pivots along the way. Lena discusses the importance of authenticity in content creation and how it helped her navigate uncertainty. She highlights the necessity of self-compassion and adaptability, especially with AI reshaping the business landscape, reminding listeners that embracing change can lead to incredible growth.
AI Snips
Chapters
Transcript
Episode notes
From Product Manager To Reluctant Coach
- Lena quit her product manager role right before COVID to build startups and failed at multiple ideas for 19 months.
- That journey unexpectedly built her personal brand and led to coaching clients despite no big startup exit.
Authenticity As A Client Filter
- Authentic content gave Lena freedom to pivot and attract aligned clients during uncertainty.
- Being yourself acts as a filter that repels mismatched clients and refines your community.
Blowing Up Her Life To Rebuild
- In October Lena left Spain, ended her marriage, retired offers, and ripped her foundations out beneath her.
- She experienced months of confusion, denial, and identity loss before slowly rebuilding a new life.