Topics covered in this podcast include starting a running business, mistakes and failures in starting out, navigating social media, growing local relationships, developing a unique voice, celebrating Halloween, establishing a running-focused business, focusing on oneself and the immediate community, consultation on foot pain, operating by core values, balancing life and business, and a discussion on books, diagnostic labels, and the mind-body connection.
Building relationships and showcasing your unique voice through content creation are vital for growing a successful running business.
Maintaining a work-life balance is crucial for long-term success and well-being.
Recognizing and harnessing your individual rhythms and productive times can greatly enhance efficiency and effectiveness in your work and personal life.
Deep dives
Building Relationships and Cultivating Your Voice
One of the most important aspects of establishing a niche and growing a business is building relationships. Engaging with people and cultivating personal connections can have a significant impact on your success. This can be done by being present, listening, and showing genuine enthusiasm and passion for what you do. Additionally, finding your unique voice and expressing it through content creation, such as writing blogs or producing videos, can help establish your expertise and attract potential clients or customers to your business. It's important to focus on providing valuable information and engaging with your audience, rather than simply promoting yourself or your services.
Finding the Right Balance Between Work and Life
When building a business, it's easy to get consumed by work and neglect other aspects of your life. However, finding a balance between work and personal life is crucial for long-term success and overall well-being. To achieve this balance, it's important to establish boundaries and separate different parts of your day. This could involve setting specific work hours, taking breaks for movement or exercise, and prioritizing time with family and loved ones. By being intentional about how you allocate your time and energy, you can avoid burnout and be more present and effective both in your work and personal life.
Understanding Rhythms and Productivity
Everyone has their own rhythms and productive times throughout the day. Recognizing and harnessing these patterns can greatly enhance efficiency and effectiveness. For instance, identifying the periods when you are most focused and energized can help you schedule tasks that require deep work during those times. Conversely, designating times for breaks or physical activity can provide a boost in overall productivity. It's essential to tailor your schedule to your individual rhythms and respect the ebb and flow of your energy throughout the day. By doing so, you can optimize your work and personal life while avoiding exhaustion and maximizing your impact.
Building Relationships and Showing Up in the Community
Building relationships and showing up in the community are key factors in growing a successful business. By attending group runs, race expos, and races, the speaker was able to connect with individuals and establish a presence in the local running community. Showing support for athletes, being authentic, and developing rapport with coaches were also highlighted as important strategies. It is emphasized that cultivating personal connections and showcasing one's unique perspective and experience can be more valuable than focusing solely on social media metrics or trying to be a big influencer.
Maintaining Focus and Balance in Business and Training
Maintaining focus and balance is crucial in both business and training. The speaker advises against getting distracted by various opportunities and trying to do it all. Instead, they suggest identifying the main focus, whether it's working with patients, coaching, or specific business ventures, and dedicating the majority of energy and time to that area. The importance of adaptation, flexibility, and recognizing the need to evolve one's approach over time is highlighted. Additionally, the speaker shares their personal experience of evolving their relationship with training and finding fulfillment in other activities outside of running.
In today's episode, Chris and Nathan dive into how to start your own running business. They cover their mistakes and failures in starting out, navigating social media, how to grow local relationships, and how to develop your unique voice.
Chris and Nathan are excited to launch our 2024 Long Run Mastermind, designed to help you build a business you love. Check out the link below to learn more and schedule a discovery call.
