"What it means to be data-driven is to let 99% of the decisions be made for you so that you can focus on the high-leverage 1%."

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Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with former NASA engineer turned entrepreneur, Tyler Ryan.

In this great conversation we go deep into Tyler's background and strategies, how he approached leaving one the best jobs on the planet to pursue his dream of entrepreneurship, and his big vision for his company LTV Numbers.

We uncover his journey from failed software development to successful launch and how that required a strong commitment to data-driven decision-making.

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Timestamps:

00:00 Tyler's Background

08:30 The culture of rich history of NASA

11:16 Balancing the "Big Picture" at NASA

14:36 Transitioning from NASA to Entrepreneurship

15:33 The Origin Story: Building a Document Search Product

26:24 Joining a Business Mastermind and Starting Fit Funnel Guys

29:21 The start of LTV Numbers

32:18 The power of making the next bold move

33:12 Combining software with services

34:43 The customer journey

36:41 The challenges of data organization

42:46 What does being data-driven look like?

01:05:50 Data-driven decision-making

01:07:43 Auditing your metrics

01:10:29 The power of Paired Metrics

01:13:49 The struggle for work/life balance

01:19:50 The big vision for LTV Numbers

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Check out Tyler on:

➤ LinkedIn: https://www.linkedin.com/in/tylerjryan/

➤ Website: https://ltvnumbers.com/

➤ Instagram: @tyler_ltvnumbers

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