Fender’s Fabulous Reimagination | Lochhead on Different

The end of Silicon Valley: Elon Musk and Larry Ellison of Oracle are pulling up their tents and going to Texas.

Eric Yuan, founder and CEO of Zoom: 2020 entrepreneur of the year: Eric Yuan. This one’s really obvious – he gave Zoom to the schools, and he had the biggest B2C growth stories in the history of the technology industry.

Fender’s fabulous fret-filled adventure: Fender thought at the time that there would maybe be 100,000 people. The company set its sights on over 1,000,000 million people. Seven million PR impressions, 1,300 powerful stories, and 140 artists in social shares have resulted in a 150% increase in paid subscriptions.

Don’t let them go on CNBC looking like a dork: The bottom line is to make your executives look good – not bad.