The Aperiam Podcast AI and Advertising
Mar 27, 2025
Explore how AI is revolutionizing advertising, making creative processes smarter and more responsive. Discover the transformative role of large language models and the challenges companies face in adapting to these technologies. Hear insights on new talent and innovations that align with strategic goals. Learn about the critical role of Aperium Growth Partners in enhancing industry innovation and market presence. Finally, delve into the emergence of AI-driven startups and what this means for future investments.
AI Snips
Chapters
Transcript
Episode notes
AI's Deep Roots in Advertising
- AI has been used below the surface in ad tech for real-time decisioning across massive consumer touchpoints for years.
- The recent focus is on rethinking advertising with AI at its core, including creative processes and media decisions.
Channel AI For Productivity
- Businesses must focus AI enthusiasm into productivity that improves operations and customer value.
- CEOs should consider AI impact strategically, including governance and data training concerns.
Agentic AI Explained
- Agentic AI is AI that acts autonomously with minimal human intervention to achieve goals.
- This represents a transformative step towards more independent AI, reshaping advertising dynamics.