Good Content with Shannon McKinstrie Use the REP Hook Formula and Start Filling in the Missing Pieces
Grab your notebook because today we’re talking about nailing your messaging with the REP hook formula. I just spent some time in Indy with our mastermind and I’ve brought back some seriously powerful insights for you. In this episode, we’re getting into what makes content really click, and how nailing your messaging and understanding psychological triggers can transform your posts, reel in new followers, and boost your sales (like one mastermind participant who gained 600 followers and $500 in sales in less than 24 hours!). If you’re stuck on what to say in your hooks, feeling lost when it comes to filling in those blanks, or just frustrated that your Instagram isn’t delivering results, you’re going to hear proven strategies and prompts that are working right now.
In this episode we’ll be covering:
- A breakdown of my REP Hook Formula: relatable, expertise, and personal connection and how to apply each part to your own content.
- The importance of using relatable recognition and identity marketing when creating content and why words matter in your script, copy, and captions.
- Positioning yourself as a trusted source of insider knowledge, sharing your expertise as a job title or personal experiences.
- Highlighting the curiosity gap with personal words (like I, my, we, us) making hooks more personal to foster authority and relatability.
- Actionable hook prompts and how to personalize them (even if you feel stuck!) using specific, situational language to increase relevance and stakes.
Featured content in this episode:
- Shannonmckinstrie: Steal my proven hooks
Recommended episodes:
- Episode 060: Nail Your Short Form Videos with This Simple Formula
- Episode 061: Use The Relatable Expert Hook to Create Your Next Helpful Reel
- Episode 067: The Importance of Belonging on Social Media
- Episode 076: Create Content That Makes Them Want to Keeping Coming Back
- Episode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!