It was very interesting to converse with Barbara Ex, the Founder, and CEO of WhiteSpace. WhiteSpace provides an O2O platform that provides flexible and affordable co-meeting spaces on-demand.

Some of the topics that Barbara and I covered:

Being expatriates to London early in her career
Moving to China and starting the Asia office of JMJ
Working on a huge project in Korea
Having a BS and an MS in Chemical Engineering from MIT gave her the credibility needed to cross-cultural barriers
Jumping into the world of entrepreneurs
Why WhiteSpace was started as an on-demand collaboration space
How COVID catalyzed flexible working
WhiteSpace's operations, services, and technology
Meeting rooms as a service
The importance of listening to your customers

Other titles we considered for this episode:

It's Always Nominally a Two-Year Contract
I Am Laughing at the Word 'Strategy'
How About in 2006?
Off-Balance Is a Great Place to Start When You Are Doing Culture Change
The Queen of the Korean Shipyards
The Couple that PowerPoints Together Stays Together
It Would Still Be Better Face-to-Face

"Obsesionarse con querer crear algo es maravilloso" | La historia de Komvida con Beatriz Magro