Own Your Business Luxury Weddings 2024-5 Edition with KT Merry
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Aug 19, 2024 In this conversation with KT Merry, a renowned wedding photographer specializing in ultra-luxury events, listeners gain insights into the evolving landscape of luxury weddings post-pandemic. KT shares the changing priorities of couples and the importance of emotional intelligence in client relationships. The discussion highlights resilience in the industry, effective marketing strategies, and the critical role of exceptional customer service. KT's educational program, The Abundance Plan, is also mentioned as a transformative resource for aspiring luxury photographers.
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Luxury Couple Priorities
- Luxury couples prioritize quality and attention to detail.
- They're taking more time to make decisions, ensuring alignment with vendors.
Wedding vs. House
- KT Merry shared a story about a couple struggling with wedding costs versus buying a house.
- This highlights the financial challenges couples face, especially in the luxury segment.
Connect, Don't Sell
- Focus on genuine connection with couples.
- Follow up thoughtfully, even if communication has lapsed, to show you care.