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Chemist Confessions Origin Story
- Victoria Fu and Gloria Wu started Chemist Confessions to share insider skincare knowledge when they felt disheartened by industry marketing.
- They expanded from simple educational posts to launching a line that breaks down moisturizers by components rather than skin type.
Decode Ingredient Labels
- Decoding ingredient lists can help shoppers identify what their skin likes or dislikes.
- Don't fear unfamiliar ingredients; learn their purpose to avoid buying into unfounded marketing claims.
Active vs Functional Ingredients
- Active ingredients are those providing long-term skin benefits like wrinkle fighting.
- Many other ingredients serve functional purposes like formulation stability rather than active treatment.