The Flourishing Entrepreneur Podcast 063 | Maximizing Your Diversity Certification + Being an Intentional Consumer with Heather Cox & Liz Whitehead
To make the most out of the majority of situations and of life in general, you need to lean in. When you can encapsulate an idea, share it with someone else, get their thoughts on it, have it come back around to you share it with another person. That's when magic happens.
On this episode of The Flourishing Entrepreneur, we talk about leaning into what makes you diverse and leveraging the certifications that can help you maximize your unique perspective and experience.
Alongside our guests Heather Cox and Liz Whitehead, we focus on the benefits of diversity certification, how to incorporate diversity into your business, and the importance of knowing your strengths and weaknesses when collaborating with others. We also discuss how they help diverse suppliers navigate certification programs as well as the importance of being intentional about diversity in your business.
In this episode, you'll learn about:
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How authenticity helps with finding people who are aligned with you
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Having relationships with people who challenge you
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The correlation between unworthiness and pricing
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The truth about what is required as a business owner
Here's a peek inside the episode:
[12:24] The impact of embracing diversity in business
[14:59] Providing a greater client experience with diversity
[20:06] The importance of knowing who you are
[21:29] Leveraging soundbites to showcase authenticity
[31:51] Instilling confidence in yourself and others
[35:21] Diversifying your resources
[43:45] Recognizing when you are missing the mark when being intentional
Connect with me!
What steps wil you take to diversify your business? The first step is being clear on who you are and intentional in the way you operate. This may require you to freshen a few things up such as your messaging or offer. Check out our guide that walks you through three steps in revamping your brand and stand out from the competition.
Download The Guide “3 Ways to Revamp Your Brand Messaging to Stand Out From the Competition": https://www.flourishmarketing.co/revamp
FM Website: Flourish Marketing | Radically Authentic Marketing Strategy & Copywriting
Schedule a Discovery Call: Discovery Call
FM Website: Flourish Marketing | Radically Authentic Marketing Strategy & Copywriting
Schedule a Discovery Call: Discovery Call
Guest’s Bio:
Recognizing that diverse businesses need a program to give them the information they need, when they need it, and in a way that drives them to take action, Heather Cox and Liz Whitehead co-founded Diversity Masterminds®. Diversity Masterminds® is an online curriculum focused on building a roadmap to certification success.
Where to find more about Heather & Liz:
Company Website: https://www.diversitymasterminds.com/
The company Social Media:
@DivMasterminds - Twitter and Instagram
https://www.linkedin.com/company/diversitymasterminds