The Aperiam Podcast Assessing AI Impact
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Dec 10, 2025 AI is transforming the advertising landscape, prompting agencies to rethink their models. Joe and Corey highlight how brands are beginning to experiment with AI for planning and measurement. They discuss the cultural shifts and investments in tools like Marcel at Publicis, while smaller agencies seize opportunities created by AI. CMOs are encouraged to lead AI adoption by focusing on practical wins. The conversation also delves into the evolving role of programmatic advertising and the importance of assembling diverse, AI-savvy teams. Get ready to adapt or fall behind!
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Agencies Lean Into AI As A Competitive Reset
- Agencies are using AI as both an opportunity and a forcing function to rethink operating models.
- Those that apply AI to their own workflows and prove it to clients will win more trust and business.
Don’t Expect Immediate Headcount Replacement
- Avoid assuming current AI tooling can instantly replace large teams; expect a hype cycle before productivity.
- Make cuts carefully and use smaller teams to force process improvements rather than relying solely on AI miracles.
Meet Scale With Speed, Not Just Headcount
- If you can't meet scale with headcount, meet it with speed by empowering AI-first employees.
- Retrofit automation into service workflows so smaller agencies can outmove larger rivals.