Jamie Shea: US Player Education and RG

🎙 Podcast: Michael Pedersen and Jamie Shea, CMO at Strive Gaming

Jamie has been in gaming since 1994 working for the Venetian, Hard Rock and Caeasars to name a few, then IGT, Draftkings for four years and now CMO for Strive Gaming. We speak about the current state of the US market from a marketing perspective and deep dive into the two sides of player eduction in the US: Learning how to bet and how we ensure players keeps it fun and responsible.  

Timestamps:  00:00 - Sponsors

 00:36 - Introduction 

06:00 - Jamie's Background in Gambling 

09:57 - Retail vs. Online Gambling 

17:45 - Women in the Gambling Industry 

29:01 - Marketing in the iGaming Industry in 2023 

46:03 - Player Education and its Importance 

52:38 - U.S. Operators and Responsible Gaming 

55:55 - Using Education as a Marketing Opportunity  

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This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by:

 Pragmatic Play – Industry-leading content provider.