Tony Gentilcore: The Art of Session Delivery

[01.13] - Does he classify himself as a strength coach or personal trainer?

[03.54] - Why he's passionate about the art of session delivery?

[07.24] - Does the fitness industry focus enough on the soft skills of coaching?

[15.09] - Why it's important to be great at the X&O's (programming) as well as the softer skills.

[19.04] - How he assesses his new clients nowadays vs how he used to do it?

[22.39] - Why an assessment can feel like judgement for a new client.

[30.39] - Having to tell a client to stop moaning and complaining about how hard lifting weights is.

[39.14] - How and why he includes choice within his sessions?

[43.44] - Telling clients to stop "shoulding" on themselves.

[49.24] - Why using "of course" is a useful way to show empathy.