The power of scarcity in marketing and strategic planning | Tom Peters, and Mindy Weinstein

This week on DisrupTV episode 298, we interviewed Tom Peters, Business Author & Speaker and Mindy Weinstein, author of The Power of Scarcity. We discussed the power of scarcity in marketing, design, strategic planning, compassion in health care, the Rainbow Doughnut and more. Order Tom Peters new book here: https://bookshop.org/p/books/tom-peters-compact-guide-to-excellence-tom-peters/18701816?ean=9781646871247 DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.