The ChangeOver | by Weidert Ep 25: ICYMI: AI, SMEs, and the 2025 Content Shift (Mini episode)
INTRO:
Quantity-for-quality is the name of the game in 2025. In this snack-size minisode, Chelsea and Jo explain why one deeply researched pillar asset every other month (anchored in first-party SME insight, of course) beats four thin blogs a week. You’ll learn where AI supercharges the workflow (pattern finding, repurposing) and where only human nuance will do.
EPISODE HIGHLIGHTS:
00:00│Why “publish more” is dead
01:30│Information gain is the name of the game
03:15│SMEs: Your army of influencers
06:09 | Our AI-powered SME interview process
08:10 | The right inputs for successful content
CONNECT WITH US:
- LinkedIn: linkedin.com/company/weidert-group/
- Instagram: instagram.com/weidertgroup/
- Facebook: facebook.com/weidertgroup
- X: x.com/WeidertGroup
- YouTube: youtube.com/@Weidert
- Website: weidert.com/changeoverpodcast
CONNECT WITH OUR HOST AND GUEST:
- Chelsea Drusch: https://www.linkedin.com/in/chelseadrusch/
- Jo Phillip: https://www.linkedin.com/in/jo-phillip-writer/
Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing and sales innovation curve.