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Ideas

Why a small town newspaper is thriving in a declining industry

Mar 26, 2025
Philip Coulter, a producer and the creative mind behind "The Song of Inverness," dives into the heart of small-town journalism. He highlights how The Inverness Oran thrives by focusing on local stories that foster community ties. With a rich history spanning nearly 50 years, the paper is a lifeline for residents, preserving their cultural identity. Coulter discusses the resilience of Inverness in the face of economic challenges and the unique ability of community newspapers to cover essential narratives often neglected by larger outlets.
54:07

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Podcast summary created with Snipd AI

Quick takeaways

  • The Inverness Oran thrives by blending local news and community events, fostering a deep sense of belonging among its readers.
  • As a family-run newspaper, it emphasizes the importance of storytelling and community engagement by passing down traditions through generations.

Deep dives

The State of Community Newspapers

Printed newspapers are increasingly viewed as relics, as many people now prefer to source their news online. This trend is particularly evident with small community newspapers, which face an uphill battle for survival in a predominantly digital landscape. Despite this, around 30 community newspapers in Canada, including smaller ones, still maintain a loyal subscriber base. They successfully offer a blend of local news and community events, thus keeping the essence of their communities alive.

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