This month we are talking all about rare earths, the role they play in today’s society and the efforts to improve their sustainability. While you may not be familiar with the 17 rare earth elements, the chances are very high that if you’re reading this right now, rare earths are actually a common part of your daily life.

This episode is #sponsored by Noveon Magnetics. Noveon is a company working to redefine and rebuild the rare earth magnet industry to be one that doesn’t just power the needs of today but can last to power every need far beyond tomorrow. During the show we have a conversation with Scott Dunn, CEO at Noveon Magnetics and learn more about how these critical elements are acquired, used, and recycled. 

----

Sustainability Defined is the podcast that defines sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen.  Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. 

We have divided our organizational tree into the following seven sectors: 

Energy 

Cities 

Natural Environment 

Transportation 

Business 

Policy 

Social 

Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means.