In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Sibylle Le Maire, Executive Director of the media group Bayard, based in France. She is the Founder and President of Club Landoy, which consists of 24 member companies and is focused on the impact of demographic transitions, aiming to bring out new approaches and innovative solutions for social progress. Today, a third of the French (and developed world’s) population will spend a third of their time in ‘retirement’. This is something that has never previously happened in the history of humanity. This raises many questions and will profoundly change social balances, and economic and personal trajectories. Club Landoy explores this phenomenon, and stimulates business awareness of the impact of longer lives.

Sibylle Le Maire worked in the publishing industry in London before joining Bayard in 2002 as head of overseas sales rights. In 2009 she was appointed Deputy Director of the Group’s International Business Development Unit and, in 2017, executive director of audience and information of websites notrefamille.com and notretemps.com, and General Manager of Bayard Media Development, a subsidiary of Bayard in charge of diversification and B2B and B2C development for the group. She is also the Founder and President of ViveS Media, the first 100% digital media in France dedicated to the relationship between women and money. She is a board member of Forces Femmes, an association that supports women over 45 in their efforts to return to work and set up their own businesses, and of Orpea, a major provider of care services.

Some Useful Links:

* Club Landoy website

* Bayard website

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Sibylle Le Maire: Getting Longevity on the CEO’s Agenda