12 words or less. According to our guest, Dr. Nido Qubein, who is a renowned speaker and President of High Point University, if you can't effectively describe what you do and what your company is about in a few words, prospects will not become your clients. He feels that if people are confused, they won't repeat what you do to others which will hurt your chance of developing a loyal following. During this interview, you'll learn...
- How to create a defined understanding of what you do and how it can people others
- What questions to ask to find out what truly matters to your prospects in order to craft relevant marketing messages for them
- The importance of correctly interpreting the value of what you offer so it can powerfully resonate with future customers
To find out more about Dr. Qubein, visit
https://www.thebusinessofthoughtleadership.com.
The Thought Leader Revolution Podcast