Bootstrapped Stories #15 Growing to $1M in just 11 months | Laura Roeder, founder at MeetEdgar & Paperbell
May 3, 2022
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Repurpose Evergreen Content For Reach
- Laura Roeder reframed social media by repurposing evergreen content instead of forcing constant new posts.
- MeetEdgar differentiated by building a content library that repeatedly resurfaces posts to reach more followers.
Launched From Her Existing Audience
- Laura launched MeetEdgar to her existing audience of solo entrepreneurs and course students rather than a cold market.
- She later regretted over-segmentation in launch emails and used one unified launch list for Paperbell.
Hire Only For Ongoing Needs
- Avoid overhiring early by matching hires to clear, repeatable needs rather than perceived industry norms.
- Use contractors for one-off projects instead of full-time hires to reduce unnecessary payroll.