704. When a Business Must Sound the Alarm

When a company declares a "Code Red," it's not business as usual, it's existential.

Brian breaks down what a real Code Red moment is, why OpenAI's recent announcement should make every entrepreneur pay attention, and how high-performing organizations use these moments to realign, refocus, and rebuild. From Johnson & Johnson's legendary Tylenol recall to Toyota's acceleration crisis to Intel's near-disaster with the Pentium chip, Brian dissects what separates companies that survive from those that deny the threat until it's too late.

He also shares his own Code Red story: the moment his business was months away from collapse and the all-in decision that pulled the team back from the edge.

This episode is a masterclass in crisis clarity, decisive leadership, and knowing when it's time to shut down the noise and fix the real problem. If you're leading a team, building a business, or facing pressure you've been avoiding, this one matters.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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