This is a crucial episode of Entrepreneurial Realities for all startups we work with at TUM. They are very strong on technology but lack marketing experience and sensitivity but need to gain visibility and market insight to get prospects and clients.
This is a similar experience I went through personally in my former company. The person who helped us overcome this challenge and build a fantastic Marketing Engine is Meryll Moreau, my former VP of Marketing.
Meryll gives us an excellent overview of Marketing for startups which is simply essential listening for every Tech Entrepreneur.
Do not miss this podcast which will ensure you will understand the principles of Marketing for Tech Startups, how to implement them practically and how to get your startups to progress.
Entrepreneurial Realities