Brian Treacy went from leading backcountry camping trips in the Southwest to president of Sagamore Spirit in Maryland, which is partially funded by Under Armour founder Kevin Plank. In this episode, Brian talks about his relationship with Kevin and the offer “he couldn’t refuse” that lead to his foray into the spirits business. Brian tells the story of building Sagamore and how the team learned the importance of flexibility early on when the original site for Sagamore turned out to only have four parking spots. Once the product launched in 2016, Sagamore Spirit spread to 35 states in short order and has become a tourist hub in Baltimore.

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