Andy Hunter, founder and CEO of Bookshop.org, discusses creating an independent version of Amazon for buying books. They talk about challenges faced in starting the company, the impact of the pandemic, and how people can support local bookstores through the platform. They also discuss obstacles encountered while launching a B Corps website, successfully expanding to the UK, and future plans to make a systemic change in the industry. The hosts highlight the joy of supporting bookstores, browsing and talking to bookstore keepers, and recommend their favorite books.
Bookshop.org is a revolutionary online book retailer that donates over 80% of its profits to independent bookstores, providing a convenient way to buy books while supporting local communities.
Despite initial challenges, bookshop.org experienced rapid growth during the COVID-19 pandemic and plans to further integrate ebook sales to expand support for independent bookstores and offer more options to readers.
Deep dives
The Origins of Bookshop.org and Its Mission to Support Independent Bookstores
Andy Hunter, the founder and CEO of bookshop.org, shares the origins of the platform and its mission to support independent bookstores. He discusses his deep connection to books and bookstores, and how he wanted to create an alternative to Amazon that would benefit local bookshops. Despite facing initial challenges in raising funds and gaining support, bookshop.org launched successfully in January 2020. The COVID-19 pandemic further accelerated its growth, with bookshop.org becoming a lifeline for many struggling bookstores during the lockdown. Currently, bookshop.org collaborates with approximately 1,900 independent bookstores in the US, accounting for 80% of the total bookstores associated with the American Bookseller Association.
The Challenges and Growth of Bookshop.org
Andy Hunter describes the challenges of launching bookshop.org, including technical issues and the overwhelming workload during the initial stages. However, the pandemic-induced surge in online sales significantly benefited bookshop.org, leading to rapid expansion. Hunter highlights the company's commitment to creating a systemic change in the book-selling industry and increasing market share for independent bookstores. He also discusses bookshop.org's future plans, such as the upcoming integration of ebook sales to further support independent bookstores and provide more options for readers to contribute to the local book community.
The Importance of Independent Bookstores and Supporting Local Communities
During the interview, Andy Hunter emphasizes the significance of independent bookstores in fostering community, providing unique recommendations, and offering a curated selection of books. He recalls his own experiences of visiting bookstores and the positive impact they had on his reading journey. Hunter believes that books have the power to expand our perspectives and change the way we think, making independent bookstores essential to maintaining diversity and preserving cultural heritage. He encourages readers to explore bookshop.org's comprehensive selection of books and discover the curated lists created by individual bookstores.
Book Recommendations and the Joy of Discovering Unexpected Gems
Andy Hunter shares his personal reading preferences and recommends the works of Benjamin Labutut, a Chilean writer known for combining historical events and fictional elements in his novels. Hunter appreciates books that challenge traditional storytelling and expand readers' understanding of the world. He also highlights the joy of browsing local bookstores and stumbling upon unexpected treasures or engaging with knowledgeable staff who can suggest books beyond the popular top-seller lists. By supporting independent bookstores, readers not only access a diverse range of titles but also contribute to the cultural richness of their communities.
Bookshop.org is an online book retailer that donates more than 80% of its profits to independent bookstores. Launched in 2020, Bookshop.org has already raised more than $27,000,000. In this interview, Andy Hunter, founder and CEO discusses his journey to creating one of the most revolutionary new organizations in the book world. Bookshop has found a way to retain the convenience of online book shopping while also supporting independent bookstores that are the backbones of many local communities.
Andy Hunter is CEO and Founder of Bookshop.org. He also co-created Literary Hub.
Caleb Zakarin is the Assistant Editor of the New Books Network.